Communications Planning: Integrating Advocacy Goals and Digital Tools
In policy advocacy as in any communications effort, getting the job done requires that you know your audience, know your goals, and know how to tell a good story. Even if you’re telling it in 140 characters on Twitter.
Not only does a check-in on goals, audiences and good story-telling help strengthen any project, but it also draws out the same questions that techies and web strategists must ask to plan smart online work.
Topics will include choosing tools that suit your audience’s online habits; using different media to deliver the same message; improving your impact by measuring results; and unifying online and offline messages across a project or campaign.
If you have challenges tying your online work to your advocacy goals, this is a great place to bring your questions and share ideas. If you or your colleagues can benefit from a better framework for making technology decisions, these concepts will be an excellent starting point.
Please join us, and feel free to extend an invitation to colleagues you think would benefit. For those unable to join, the webinar will be available for download following the session.
When: Tuesday 25th September 2012; 14:00 – 15:00 UK (UTC+1 or 09:00 US EST)
Listen again: To view the webinar, open and click through the presentation slides and listen in parallel to the audio recording (WMA or MP3)